{"id":3518,"date":"2025-05-19T17:30:00","date_gmt":"2025-05-19T17:30:00","guid":{"rendered":"http:\/\/www.hdkinoklub.com\/?p=3518"},"modified":"2025-05-20T12:07:09","modified_gmt":"2025-05-20T12:07:09","slug":"i-tried-to-modernize-a-brand-heres-what-worked-and-what-didnt-at-the-20-year-old-company-2","status":"publish","type":"post","link":"http:\/\/www.hdkinoklub.com\/index.php\/2025\/05\/19\/i-tried-to-modernize-a-brand-heres-what-worked-and-what-didnt-at-the-20-year-old-company-2\/","title":{"rendered":"I Tried to Modernize a Brand \u2014 Here&#039;s What Worked (and What Didn&#039;t) at the 20-Year-Old Company"},"content":{"rendered":"<p>Rebranding meant shedding outdated perceptions and boldly embracing a modern identity. The key: balance innovation with trust and communicate the &#8220;why&#8221; clearly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebranding meant shedding outdated perceptions and boldly embracing a modern identity. The key: balance innovation with trust and communicate the &#8220;why&#8221; clearly.<\/p>\n","protected":false},"author":1,"featured_media":3480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"http:\/\/www.hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts\/3518"}],"collection":[{"href":"http:\/\/www.hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/comments?post=3518"}],"version-history":[{"count":1,"href":"http:\/\/www.hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts\/3518\/revisions"}],"predecessor-version":[{"id":3519,"href":"http:\/\/www.hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts\/3518\/revisions\/3519"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/media\/3480"}],"wp:attachment":[{"href":"http:\/\/www.hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/media?parent=3518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/categories?post=3518"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/tags?post=3518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}